Tatiana Iugai

2024

Fitness Master

Mobile App that motivates users to lead a healthy lifestyle, including regular exercise, nutritional monitoring

and water balance.

CHALLENGE

App

Structure

One of the main challenges of this project was to structure

the content in a way that gives the user an answer

to the question ‘Why do I need this app?’. However, since HeadUp is an app about ‘order’, I wanted to avoid distracting

the user's attention from the main function. So, I created

a structure divided into 3 main sections so that HeadUp highlights the problem and offers itself

as a solution.

1. User Profile

2. Focus

3. Block

One of the main challenges of this project was to structure

the content in a way that gives the user an answer to the question ‘Why do I need this app?’. However, since HeadUp is an app about ‘order’, I wanted to avoid distracting the user's attention from the main function. So, I created a structure divided into 3 main sections so that HeadUp highlights the problem and offers itself

as a solution.

1. User Profile

2. Focus

3. Block

DESIGN

Secondary

Screens

I designed the concept of secondary screens as close to the iOS interface as possible to simplify the use of the app, making it as close to the user experience as possible.

RESULTS

Release

•

Developed the UX/UI design for the new app, including supporting screens, allowing the project to go to release as planned.

•

Tested prototype auxiliary screens with focus groups prior to release, addressing key user pain points.

•

The analytics and personalisation screens developed for the app allowed users to effectively customise the product to their needs, which boosted ratings in early reviews.

The analytics and personalisation screens developed for the app allowed users to effectively customise the product to their needs, which boosted ratings

in early reviews.