CHALLENGE
Reformation
The main goal in creating the product was to transform the knowledge hub aellow into a widget management application with minimal time commitment for both designer and developers. At the same time, the interface had to remain user-friendly.
Thus, I decided to keep the ready-made structure of aellow and add a new functional block.
DESIGN
Widget





RESULTS
Release
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The simple and logical structure of the widget interface allowed users to quickly find the information they needed, minimising cognitive load. This contributed to a 25% increase in conversions: more users complete their enquiries without leaving the widget
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Suggestion buttons allowed users to instantly jump to popular queries. This reduced the time spent searching for information by 50% and increased interaction satisfaction.
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